Casualty of Design


Dirty Old Men, Strippers, Vegas and Clean Water

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The latest ad campaign for Unicef’s “Tap Project” I’m on the fence about. I like the look of the ads, the humor but the concept is kind of weak I think. The concept is “keep it clean” and in the ads there are different cliche scenarios in Vegas (dirty old man, strippers) but that’s not the focus. What would normally be bleeped out for T.V. or photos instead they have the water blocked out or blurred… ehhh kinda weak but hey its for a good cause so its hard to talk too much trash!

R&R Partners, Las Vegas, USA
Group Creative Director: Arnie DiGeorge
Sr. Art Director: Mark Naparstek
Copywriter: Chris Hagan
Photographer: Roger Hagadone
Retouchers: Liv Ducci Playground



Levi’s Asks Who Do You Want To Unbutton?

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The great thing about this ad is they’ve touched on something that we all have in common. EVERYBODY has someone they secretly want to unbutton. Whether we admit it or not each one of us has someone out there… the girl at the gym or the actor in the latest action Hollywood movie… we all have someone we want to unbutton!

Great Ad, great idea and that’s all I have to say about that!

Advertising Agency: BBH Singapore
Executive Creative Director: Steve Elrick
Creative Director / Copywriter: Todd Waldron
Photographer: Mark Seliger
Art Directors: Hoon Pin Kek, Scott McClelland
Copywriter: Douglas Hamilton



Sex Appeal and Luck With Love From Brasil!

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Who knows sex appeal better than the Brasillians… eh? I’d make a good argument that nobody does and its apparent by this latest ad campaign devised by the talents of advertising agency Fire Multicom from São Leopoldo, Brazil!

I’ve been to Brasil and can testify to the natural sex appeal that drips from the most mundane of places its no wonder an ad agency would turn out such an appealing campaign. Oh did I mention I got lucky too! I know what you must be thinking… what a charming lil devil but all jokes aside I’m really digging the ad its sexy, fun and the photography is stellar. The one thing I will point out however is that the website URL posted on the ads BARTHSHOES.COM.BR is a dead link I sure hope it didn’t go to print like that… yikes!

Creative Director / Copywriter: Fernando Rosa
Art Director: Pedro Balsemão
Illustrator: Bandits Graphics
Photographer: Marcelo Nunes, Bandits
Published: March 2009



Miss Piggy Says… FCUK The Pain Away!

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Errr I don’t know what your policy is on dating pigs but maybe you’ll change your mind after you see this naughty muppet video staring Miss Piggy. I never knew she had moves like this, now I can see what ole boy Kermit was aiming for!



Meltin’Pot – Sex, Blue Jeans & Aliens

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When it comes to crafting jeans that fit your arse like nobody’s business, its nobody’s business except the Italians! Don’t get me wrong there are manufactures around the world that make some kick ass jeans but no other country can stitch a more consistent configuration of mix cotton blends to make an ass look so good.

Advertising agency Armando Testa from Turin, Italy was hired by Meltin’Pot to create a new ad campaign for their latest leg hugging, ass shaping jeans. The campaign is pretty good although if you’ve never heard of the brand Meltin’Pot you might not know what exactly the ads are for especially if you just saw only one ad.

In any case the artwork for the ads is bright, vibrant and has a surreal feel. You’ll definitely want to click on the thumbnails below to get a closer look.

Creative Director: Michele Mariani
Project leader / creative director: Luca Cortesini
Art Directors / Copywriters: Luca Cortesini, Laura Sironi
Photographer: Vincent Dixon

Truly,
Mr. Echo