Filed under: ADVERTISING, BRANDING, Environmental, Photography, public service announcement | Tags: ADVERTISING, BRANDING, Environment, photogrpahy, public service announcement, SEXY, strippers, tap project, unicef, vegas

The latest ad campaign for Unicef’s “Tap Project” I’m on the fence about. I like the look of the ads, the humor but the concept is kind of weak I think. The concept is “keep it clean” and in the ads there are different cliche scenarios in Vegas (dirty old man, strippers) but that’s not the focus. What would normally be bleeped out for T.V. or photos instead they have the water blocked out or blurred… ehhh kinda weak but hey its for a good cause so its hard to talk too much trash!
R&R Partners, Las Vegas, USA
Group Creative Director: Arnie DiGeorge
Sr. Art Director: Mark Naparstek
Copywriter: Chris Hagan
Photographer: Roger Hagadone
Retouchers: Liv Ducci Playground
Filed under: ADVERTISING, BRANDING, FASHION, POP DESIGN, SEXY | Tags: ADVERTISING, Armando Testa, BRANDING, Fashion, italian, Italian Fashion, Italy, Jeans, Laura Sironi, Luca Cortesini, Meltin'Pot, Michele Mariani, milan, Sex, SEXY, Sexy Jeans, Vincent Dixon

When it comes to crafting jeans that fit your arse like nobody’s business, its nobody’s business except the Italians! Don’t get me wrong there are manufactures around the world that make some kick ass jeans but no other country can stitch a more consistent configuration of mix cotton blends to make an ass look so good.
Advertising agency Armando Testa from Turin, Italy was hired by Meltin’Pot to create a new ad campaign for their latest leg hugging, ass shaping jeans. The campaign is pretty good although if you’ve never heard of the brand Meltin’Pot you might not know what exactly the ads are for especially if you just saw only one ad.
In any case the artwork for the ads is bright, vibrant and has a surreal feel. You’ll definitely want to click on the thumbnails below to get a closer look.
Creative Director: Michele Mariani
Project leader / creative director: Luca Cortesini
Art Directors / Copywriters: Luca Cortesini, Laura Sironi
Photographer: Vincent Dixon
Truly,
Mr. Echo



















