Casualty of Design » psa

Do You Honestly Think Getting Into Drugs Abroad Could Be a Laugh?

Michael-Echo Roberson — Mon, 04 May 2009 15:41:41 +0000

I like this ad campaign it sends a great message. A lot of people think when they leave the country the law doesn’t apply to them in other countries or states for that matter. It would be a sobering day indeed if you awoke in a 3′x6′ cell next to some dude you didn’t know speaking a different language and looking at you with love in his eyes… or, “eye”!

Moral of the story, when you go on vacation use your freegin brain and common sense. If you can’t do it here don’t do it there.

Art Director: Javier Lorés
Photographer: Pastor Heredia Studi

Sharp Electronics – Global Warming PSA

Michael-Echo Roberson — Tue, 21 Apr 2009 19:44:43 +0000

Sharp electronics recently commissioned advertising agency, Percept/H of Pune, India to create their latest ad campaign and public service announcement. The campaign basically ask you to learn more about global warming. I love the illustration and support the cause.

Advertising Agency: Percept/H, Pune, India
Art Director / Illustrator: Ojas Parkhi
Copywriter: Priyanka Raj
Published: December 2008

Light of Life Foundation – checkyourneck.com – Cancer Awareness & Prevention

Michael-Echo Roberson — Fri, 03 Apr 2009 20:18:19 +0000

Yeah its not an easy topic to market but ad agency Lowe from New York found a clever and funny way to promote Cancer prevention and awareness. I think these ads are a nice change of pace, tasteful enough and funny!

Agency: Lowe, New York
Executive Creative Director: Mark Wnek
Creative Director: Bernie Hogya
Art Director/Copywriter: Raj Kamble,

World Wildlife Fund Pennies Ad Up Donation Campaign

Michael-Echo Roberson — Fri, 03 Apr 2009 19:50:27 +0000

I’m a big supporter of WWF, anything I can do to help them raise awareness and funds, I’m all to happy to do it. If you aren’t already aware of World Wildlife Fund they are and organization that helps to raise awareness in the world with regard to environmental issues and animal rights. I would encourage you to visit their website to learn more and perhaps make a small donation.

Ad Agency: DDB BRASIL
Creatives directors: Rodolfo Sampaio, Julio Andery, Marcelo Reis, Guilherme Jahara, Sergio Valente
Art Director: Daniel Chagas Martins
Copy writer: Rodrigo Mendon
Ilustration: Samyr Souen
Art-buyer: Clariana Regiani da Costa

Unicef – Tap Project Donate Water L.A. Style!

Michael-Echo Roberson — Tue, 24 Mar 2009 17:46:45 +0000

Being a proud resident of SoCal I had to post this ad campaign, its smart, fun and witty. Besides all the accolades its for a good cause so get off your rump wherever you are and donate a few cents to get some water to some needy people.

Advertising Agency: TBWA\Chiat\Day LA, USA