Virgin Megastore just put out this new ad campaign, its playful and fun to look at. You know what would be cool is if they followed up with animated commercials… hmm maybe they have, I’ll have to do some snooping on the internet.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director / Copywriter: Elias Haddad
Art Director: Rayyan Aoun
Photographer: Jeremy Wong, Nemesis Pictures

Call it a cry for attention or whatever you want but is seems like advertising agency Cheil Worldwide dropped the ball for Samsung. Samsung recently hired Cheil Worldwide to create a new ad campaign for their “Samsung i450 Music Phone”. The idea behind the ad campaign has been see all over the place in several different ad campaigns for numerous products.

I will admit although the idea and creativity aspect of the campaign is extremely lacking the actual artwork and illustration is awesome. If you actually fallow the artwork from top to bottom on all the pieces and look closely you can see that the illustrator is telling a story. I also like how they go from color to black and white.

One other thing that is missing from the ad is the product, I see the headphones but is that all you got? I think the ad would work a lot better had they put a product photo of the device somewhere in the frame… oh and how about a website?

Advertising Agency: Cheil Worldwide, New Delhi, India
Creative Directors: Vedobroto Roy, Viral Pandya
Art Directors: Chetana M Prasad, Viral Pandya
Copywriter: Vedobroto Roy

Truly,
Mr. Echo

An impromptu film made in Tokyo by Dennis Wheatley and Stefan McClean. They were sitting in this sushi bar pondering how best to set up a camera to film things all by itself whilst they were in Tokyo. Take our hands out of the equation… let the camera have its own journey.

The music is ‘lost in a moment’ by ’shrift’ from the album of the same name.

Truly,
Mr. Echo

Wow wait until you see this video, its great! If you can tell me you’ve seen a better video with more creativity and artistic expression for the year 2009… prove it!

The video is for a song called, “Her Morning Elegance” by: Oren Lavie.

Truly,
Mr. Echo

What a concept, to update a countries old national anthem. I can see people lining up on both sides of the fence to argue the pros and cons of changing the traditional national anthem of any country. I went to Advance Australia Dare to see what all the fuss was about and was delighted by what I found.

“Let’s face it, the Aussie anthem has never had a fair go (it was written over 120 years ago when the word ‘girt’ was all the craze, so you can’t fault it). But now, you can change all that and you can be the star performer.”

Basically the website is challenging the county to update the old and outdated national anthem, no rules, no regulations… just run with it. In addition to the website there are other promotional materials that have been put together to spark interest with the public. The advertising agency that was hired to create the campaign is none other then, agency “Loud Sydney” from Sydney Australia.

Along with the website Loud Sydney came up with a spectacular print campaign that is running across the Australian continent, here are more images of their very creative work.

The artwork for all of these print pieces is very creative, what I like best about what the artists David Halter and Ryan Lonsdale did is take the typography to the next level. The mix of typography and the actual artwork are one in the same, for me its always special when a an artist can incorporate the “type” into the artwork and make it all look cohesive.

Kudos to the design team and art director (Darren Seddon) for their great work and even more kudos to Advance Australia Dare for coming up with such a cool idea. To ask a country to take on the responsibility of updating or changing the national anthem is a lot to ask. From checking out the website of Advance Australia Dare its apparent the people are ready and willing to participate.

Good luck Australia and happy Australia Day!

Truly,
Mr. Echo