Filed under: ADVERTISING, BRANDING, Illustration | Tags: adobe illustrator, ADVERTISING, BRANDING, Chafic Haddad, dubai, Elias Haddad, Illustration, Jeremy Wong, JWT, Music, Nemesis Pictures, Rayyan Aoun, UAE, virgin megastore, virgin music

Virgin Megastore just put out this new ad campaign, its playful and fun to look at. You know what would be cool is if they followed up with animated commercials… hmm maybe they have, I’ll have to do some snooping on the internet.
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director / Copywriter: Elias Haddad
Art Director: Rayyan Aoun
Photographer: Jeremy Wong, Nemesis Pictures
Filed under: Music, VIDEOS | Tags: her morning elegance, motion graphics, Music, music video, music videos, oren lavie, stop animation, VIDEOS

Wow wait until you see this video, its great! If you can tell me you’ve seen a better video with more creativity and artistic expression for the year 2009… prove it!
The video is for a song called, “Her Morning Elegance” by: Oren Lavie.
Truly,
Mr. Echo
Filed under: ADVERTISING, BRANDING, POP DESIGN, TYPOGRAPHY | Tags: Adobe, advance australia dare, art, aussi day, AUSTRALIA, australia day, Darren Seddon, david halter, digital art, fontography, fonts, GRAPHIC DESIGN, Illustrator, loud sydney, Music, music festival, national anthem, Photoshop, posters, ryan lonsdale, type, TYPOGRAPHY
What a concept, to update a countries old national anthem. I can see people lining up on both sides of the fence to argue the pros and cons of changing the traditional national anthem of any country. I went to Advance Australia Dare to see what all the fuss was about and was delighted by what I found.
“Let’s face it, the Aussie anthem has never had a fair go (it was written over 120 years ago when the word ‘girt’ was all the craze, so you can’t fault it). But now, you can change all that and you can be the star performer.”

Basically the website is challenging the county to update the old and outdated national anthem, no rules, no regulations… just run with it. In addition to the website there are other promotional materials that have been put together to spark interest with the public. The advertising agency that was hired to create the campaign is none other then, agency “Loud Sydney” from Sydney Australia.
Along with the website Loud Sydney came up with a spectacular print campaign that is running across the Australian continent, here are more images of their very creative work.

The artwork for all of these print pieces is very creative, what I like best about what the artists David Halter and Ryan Lonsdale did is take the typography to the next level. The mix of typography and the actual artwork are one in the same, for me its always special when a an artist can incorporate the “type” into the artwork and make it all look cohesive.

Kudos to the design team and art director (Darren Seddon) for their great work and even more kudos to Advance Australia Dare for coming up with such a cool idea. To ask a country to take on the responsibility of updating or changing the national anthem is a lot to ask. From checking out the website of Advance Australia Dare its apparent the people are ready and willing to participate.
Good luck Australia and happy Australia Day!
Truly,
Mr. Echo






