Casualty of Design » GRAPHIC DESIGN

Cathay Pacific Rugby, Scrumming For Grapes & Keg Tossing

Michael-Echo Roberson — Tue, 28 Apr 2009 15:27:17 +0000

Although I’m a month late posting this ad campaign I figured I’d post it anyways. I know a few Rugby players here state side and when I ran across the ad I figured I’d have to give a shout out. Regarding the ad campaign itself I’m not a big fan of that funky green but aside from that… it is, what it is!

Advertising Agency: McCann Worldgroup Hong Kong
Creative Directors: Sylvester Song, Thierry Halbroth, Florence Lai
Art Director: Kit Yu
Copywriters: Don Ellis, Vivian Yong
Illustrator: George Cheung

Broadway Fashion, Tolerance Campaign, Hot, Sexy and In Your Face

Michael-Echo Roberson — Wed, 22 Apr 2009 00:20:28 +0000

Advertising agency Leagas Delaney of Hamburg, Germany did a great job for Broadway-Fashion.com whipping up some exquisite artwork for their latest ad campaign advocating tolerance. Its apparent when you look at the different ads they did the best job they could to mix and match different ethnicity’s and shades of skin. I’m digging the artwork and the message, great work… the fashion world always seems to be one step ahead of the rest of the world.

Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Oliver Grandt, Stefan Zschaler
Art Director: Christine Ruf
Copywriter: Thorben Schwitalla
Photographer: Bernd Possardt
Graphic Designer: Nadine Bessler

Sharp Electronics – Global Warming PSA

Michael-Echo Roberson — Tue, 21 Apr 2009 19:44:43 +0000

Sharp electronics recently commissioned advertising agency, Percept/H of Pune, India to create their latest ad campaign and public service announcement. The campaign basically ask you to learn more about global warming. I love the illustration and support the cause.

Advertising Agency: Percept/H, Pune, India
Art Director / Illustrator: Ojas Parkhi
Copywriter: Priyanka Raj
Published: December 2008

Think Global, Eat Local – BUND Friends of Earth

Michael-Echo Roberson — Mon, 20 Apr 2009 16:57:22 +0000

I supposed I’ve never given it much thought but if you do take the time to think about it shipping all the different fruits and veggies around the globe must cause an awful lot of pollution. BUND is suggesting that we “think global, eat local”, what an interesting and smart idea.

Advertising Agency: McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Fritz Ehlers, Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath

Quebec Coalition Against AIDS

Michael-Echo Roberson — Mon, 20 Apr 2009 16:28:00 +0000

The Quebec Coalition Against AIDS recently put out this ad campaign to raise awareness for HIV/AIDS. Anything that raises awareness with regard to HIV/AIDS we’re all for it. Great work ad agency Marketel of Montreal, Canada.

Advertising Agency: Marketel, Montreal, Canada
Creative Director / Copywriter: Sebastien Pelletier
Art Director: Genevieve Robert
Photographer: Martin Girard