The latest ad campaign for Unicef’s “Tap Project” I’m on the fence about. I like the look of the ads, the humor but the concept is kind of weak I think. The concept is “keep it clean” and in the ads there are different cliche scenarios in Vegas (dirty old man, strippers) but that’s not the focus. What would normally be bleeped out for T.V. or photos instead they have the water blocked out or blurred… ehhh kinda weak but hey its for a good cause so its hard to talk too much trash!

R&R Partners, Las Vegas, USA
Group Creative Director: Arnie DiGeorge
Sr. Art Director: Mark Naparstek
Copywriter: Chris Hagan
Photographer: Roger Hagadone
Retouchers: Liv Ducci Playground

I’m a big supporter of WWF, anything I can do to help them raise awareness and funds, I’m all to happy to do it. If you aren’t already aware of World Wildlife Fund they are and organization that helps to raise awareness in the world with regard to environmental issues and animal rights. I would encourage you to visit their website to learn more and perhaps make a small donation.

Ad Agency: DDB BRASIL
Creatives directors: Rodolfo Sampaio, Julio Andery, Marcelo Reis, Guilherme Jahara, Sergio Valente
Art Director: Daniel Chagas Martins
Copy writer: Rodrigo Mendon
Ilustration: Samyr Souen
Art-buyer: Clariana Regiani da Costa

This ad is so great its a shame its not actually on billboards across the world. The ad was created by Alex Silva a student at the Miami Ad School located obviously in Miami Florida. The student is also obviously from Brasil a big clue is the ad itself but even a bigger clue his last name… I don’t know why but it seems like 90% of people from Brasil there last name is either Silva or Da Silva! I’m not speculating, I’ve been to Brasil… the Silva’s run the joint!

In any case Alex knocked this one out of the box, his vision is extremely creative and the idea itself could be used for a number of other campaigns, countries, etc.. I do hope that the World Wildlife Fund actually does see this ad, hopefully they’ll consider using it, as it would be a great shame if all Alex got to show for it was a write up in the Casualty of Design blog.

And yes… its BraSil, not BraZil!

Advertising School: Miami Ad School, Miami, USA
Art Director / Photographer: Márton Jedlicska
Copywriter: Alex Silva

Truly,
Mr. Echo

The WWF a.k.a. World Wildlife Fund always puts out thought provoking and creative ads that engage the viewer, this latest campaign is no exception. Advertising agency Ogilvy & Mather from India was hired by the organization to create the ads and as you can see they did a wonderful job.

The tag line for the ad campaign is “Our Life at The Cost of Theirs”, it makes perfect sense and fits the illustrations perfectly.

Having recently visited the Phoenix Zoo I have to tell you first hand how much I appreciate wildlife. Some of the statistics the zoo keepers gave me about populations of animals around the world where simply startling. From apes to rhinos it seems like all wild animals are on the verge of extinction.

Casualty of Design would like to comend WWF for their efforts in raising awareness. If you don’t already donate to a worthy cause we suggest making a small donation to WWF.

Truly,
Mr. Echo

When it comes to raising awareness about the environment and global conservation there are a handful of organizations around the globe that exemplify compassion and the true power of love… Greenpeace is one of them. Advertising agency: Leo Burnett of Hong Kong was recently commissioned by Greenpeace to create a visual ad campaign to raise awareness about the destruction of our environment and animals with and emphasis on how in some ways, we’re still living like we did in less civilized times.

Believe it or not there are still hundreds of whaling ships around the world especially in the southern hemisphere. Countries like Japan head out everyday to hunt and slaughter these beautiful majestic animals only to feed what seems to be a never ending hunger from our brothers and sisters in the orient.

In order to save these and other animals around the world people need to be aware of what is happening to them. If everyone could see just how these animals are hunted and killed I think the outrage around the globe would be enough to send a clear message to stop this inhumane 19th century way of living.

The first step to stop these atrocities is to raise awareness and that’s just what Greenpeace is doing here with these ads. The ads themselves are very creative, unlike anything I’ve ever seen come across the Casualty of Design scope of view.

I would like to commend Greenpeace number one for addressing such and important issue but secondly for doing it with such style! This ad is sure to gain the attention of a lot of people, once the attention has been had then the message will spill over… mission accomplished!

Here is a video for a peek into how barbaric and inhumane whale hunting is. (Graphic video, be warned.)

Truly,
Mr. Echo