Casualty of Design


Alfa Romeo – Foetus

alfafoetus

I don’t really know where they are going with this ad, I’m guessing safety. Are they trying to appeal to the mothers and expecting mothers of the world? A little tag line or explanation would have been nice. Although I am quite familiar with the Alpha Romeo brand this is actually my first time seeing one of their ads… its a little disappointing.

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Art Director: Perry Goh, boon
Copywriter: Eugene Chan
Digital Imaging: boon
Account Servicing: Dawne Lee


2 Comments so far
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no- alfa’s known for the passion it embodies, and the following it has. what they mean to say is that it starts at birth.

Comment by sirpent

Hmmmm a little misleading but errr okay. I do like the idea of “from birth” but I definitely think it could have been conveyed better.

Comment by Michael-Echo Roberson




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