Alfa Romeo – Foetus
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May 7, 2009, 8:40 am
Filed under: ADVERTISING, BRANDING, bad ads | Tags: ADVERTISING, alpha romeo, alpha romeo foetus, bad, bad ads, BRANDING, car ads, car culture, cars, european cars, fetus
Filed under: ADVERTISING, BRANDING, bad ads | Tags: ADVERTISING, alpha romeo, alpha romeo foetus, bad, bad ads, BRANDING, car ads, car culture, cars, european cars, fetus
I don’t really know where they are going with this ad, I’m guessing safety. Are they trying to appeal to the mothers and expecting mothers of the world? A little tag line or explanation would have been nice. Although I am quite familiar with the Alpha Romeo brand this is actually my first time seeing one of their ads… its a little disappointing.
Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Art Director: Perry Goh, boon
Copywriter: Eugene Chan
Digital Imaging: boon
Account Servicing: Dawne Lee

2 Comments so far
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no- alfa’s known for the passion it embodies, and the following it has. what they mean to say is that it starts at birth.
Comment by sirpent May 7, 2009 @ 2:51 pmHmmmm a little misleading but errr okay. I do like the idea of “from birth” but I definitely think it could have been conveyed better.
Comment by Michael-Echo Roberson May 7, 2009 @ 3:46 pm