Casualty of Design

I don’t understand this ad campaign it doesn’t make much sense promoting a concert for someone while plugging your ears with corks. I will say however that I love the style of photography especially the lighting. I’m going to give advertising agency Ogilvy, from Costa Rica the benefit of the doubt and assume there is some cultural elements that I’m missing and that’s why I don’t understand the ad’s concept.

Advertising Agency: Ogilvy, Costa Rica
Creative Director: Nicolás Schumacher
Art Directors: Roberto Leitón, Milena Soto
Copywriters: Equipo Creativo
Photographer: Tadeuz Jalocha, The Monkey Studio
Other additional credits: AppleBox