Casualty of Design

Advertising agency Jung von Matt/Elbe from Hamburg, Germany recently put together this ad campaign for Noah Menschen für Tiere e.V.. This is one of the most creative public service announcements I’ve seen in  a while. The imagery definitely gets your attention and out of that attention hopefully arises awareness. I personally never seen animal testing imagery before, its almost as if its a don’t ask, don’t tell policy. Its nice to see an organization making efforts to raise awareness.