Casualty of Design

Call it a cry for attention or whatever you want but is seems like advertising agency Cheil Worldwide dropped the ball for Samsung. Samsung recently hired Cheil Worldwide to create a new ad campaign for their “Samsung i450 Music Phone”. The idea behind the ad campaign has been see all over the place in several different ad campaigns for numerous products.

I will admit although the idea and creativity aspect of the campaign is extremely lacking the actual artwork and illustration is awesome. If you actually fallow the artwork from top to bottom on all the pieces and look closely you can see that the illustrator is telling a story. I also like how they go from color to black and white.

One other thing that is missing from the ad is the product, I see the headphones but is that all you got? I think the ad would work a lot better had they put a product photo of the device somewhere in the frame… oh and how about a website?

Advertising Agency: Cheil Worldwide, New Delhi, India
Creative Directors: Vedobroto Roy, Viral Pandya
Art Directors: Chetana M Prasad, Viral Pandya
Copywriter: Vedobroto Roy

Truly,
Mr. Echo