Casualty of Design

Suicide and obesity aren’t topics to be taken lightly, at least not for the majority of sane folks. Ad agency Saatchi & Saatchi from Amsterdam,  Netherlands where recently hired by hiddenviolence.nl to create a campaign to raise awareness on both topics. The ad agency did a great job coming up with a smart campaign that has a play on words and delivers a eye opening message.

I don’t know how many parents, gaurdians, friends and extended family are going to the extremes of saying such hurtful things like “you’re such a pain, you can simply die!” Hopefully such an extreme example can get us all to look at how we speak and treat one another.

I would like to commend Saatchi & Saatchi for coming up with such a well thought out campaign, the simplicity of the ad really drives home the message.

Creative Director: Magnus Olsson
Art Directors: Tim Bishop, Avinash Sampath
Retoucher: Jeroen Wartenbergh
Copywriters: Avinash Sampath, Tim Bishop

Truly,
Mr. Echo