Casualty of Design

I’m not exactly sure what MediaCat does but from the looks of their web site they are a online media publication. I’m guessing because I can’t read the language the web site is posted in, I’m pretty sure its Turkish.

In any case I really like this ad its… smart! The advertising agency responsible for this work is called M.A.R.K.A. based out of Istanbul, Turkey. Its obviously geared toward the Islamic consumer market and I think its well done. With such a dynamic society around the world boundaries are being pushed and changed daily. To see an ad like this is a great sign that people are starting to loosen up a little bit.

Being Americans, our view of the average Muslim has been skewed to say it nicely. The images we see on CNN or MSNBC aren’t images like this but rather primitive and exclusive to one region. Out in the rest of the world there is a bustling community of Muslim consumers just like you and I. These consumers want the nicer things in life, fine clothes, good food and technology… looks like MediaCat is tapping into that market!

Advertising Agency: M.A.R.K.A
Art Director: Çağlar Cengiz

Truly,
Mr. Echo