Filed under: ADVERTISING, BRANDING, Environmental, GRAPHIC DESIGN | Tags: adobe illustrator, ADVERTISING, BRANDING, endangered, endangered species, Environment, Environmental, Illustration, world wildlife fund, wwf
The WWF a.k.a. World Wildlife Fund always puts out thought provoking and creative ads that engage the viewer, this latest campaign is no exception. Advertising agency Ogilvy & Mather from India was hired by the organization to create the ads and as you can see they did a wonderful job.
The tag line for the ad campaign is “Our Life at The Cost of Theirs”, it makes perfect sense and fits the illustrations perfectly.
Having recently visited the Phoenix Zoo I have to tell you first hand how much I appreciate wildlife. Some of the statistics the zoo keepers gave me about populations of animals around the world where simply startling. From apes to rhinos it seems like all wild animals are on the verge of extinction.
Casualty of Design would like to comend WWF for their efforts in raising awareness. If you don’t already donate to a worthy cause we suggest making a small donation to WWF.
Truly,
Mr. Echo
No Comments Yet so far
Leave a comment
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
