Casualty of Design

When it comes to raising awareness about the environment and global conservation there are a handful of organizations around the globe that exemplify compassion and the true power of love… Greenpeace is one of them. Advertising agency: Leo Burnett of Hong Kong was recently commissioned by Greenpeace to create a visual ad campaign to raise awareness about the destruction of our environment and animals with and emphasis on how in some ways, we’re still living like we did in less civilized times.

Believe it or not there are still hundreds of whaling ships around the world especially in the southern hemisphere. Countries like Japan head out everyday to hunt and slaughter these beautiful majestic animals only to feed what seems to be a never ending hunger from our brothers and sisters in the orient.

In order to save these and other animals around the world people need to be aware of what is happening to them. If everyone could see just how these animals are hunted and killed I think the outrage around the globe would be enough to send a clear message to stop this inhumane 19th century way of living.

The first step to stop these atrocities is to raise awareness and that’s just what Greenpeace is doing here with these ads. The ads themselves are very creative, unlike anything I’ve ever seen come across the Casualty of Design scope of view.

I would like to commend Greenpeace number one for addressing such and important issue but secondly for doing it with such style! This ad is sure to gain the attention of a lot of people, once the attention has been had then the message will spill over… mission accomplished!

Here is a video for a peek into how barbaric and inhumane whale hunting is. (Graphic video, be warned.)

Truly,
Mr. Echo