Casualty of Design

Who’da thunk it but my peeps down south of the equator in Venezuela, advertising agency: DRAFTFCB just stomped their proverbial hooves putting the world on notice… we have Photoshop and we know how to use it!

This latest advertisement is for a company called Optica Caroni a popular sun and eye glass company in Latin America. After visiting the Optica Caroni website (I can see now) that the advertisement definitely falls in line with the look and feel of the companies branding image as a whole… poppy and quirky.

I like these ads because for one the clay animation and graphic design are spot on. Aside from that this ad gets away from your typical eye wear advertisement of a good looking couple standing on a bluff somewhere looking at the sunset.

Agency DRAFTFCB did a great job conveying a fun light hearted approach at the same time delivering a message “our glasses will protect your eyes”.

Kudos and props to the crew that put this all together!

Art Directors: Daniel Caiman Méndez, Francisco Kalatayú Jimenez
Copywriter: Diógenes Méndez
Photographer: Harold Gonzalez
Sculptures: Francisco Kalatayú Jimenez, Daniel Caiman Méndez

Truly,
Mr. Echo