Filed under: ADVERTISING, BRANDING, COMMERCIALS, VIDEOS | Tags: ADVERTISING, BRANDING, COMMERCIALS, das auto, german, german cars, german engineering, matrix, vdub, VIDEOS, virals, volkswagon, volkswagon matrix, vw, vw golf, vw gti, vw matrix
Wow what a cool commercial, VW does it again by engaging the viewer with a spectacle of exciting flying elbows and ass kickin’s! Its almost as if they got inside of the guys head in the commercial while he fell asleep at his desk day dreaming. Great work VW after watching the video I immediately did some push-ups and started punching the air… oh yeah I’m pumped!
Truly,
Mr. Echo
Filed under: ADVERTISING, BRANDING, Photoshop | Tags: ADVERTISING, amboss, amboss scissors, Barbara Franke, Daniel Rödel, Francika Tidlack, german, Germany, Igor Siwanowicz, insects, Markus Wälde, munich, Nicolai Herrmann, Philipp Obermayer, Photoshop, saint elmo's
Well I’m not really sure where they are going with this ad campaign I’m sure there are more creative ways to sell a good pair of scissors. In any case advertising agency: Saint Elmo’s from Munich, Germany came up with this off the wall ad campaign for Amboss. Amboss is a manufacture of top of the line scissors. I tried to find their website but didn’t find anything, I can’t believe its not on the actual ads.
I guess the Photoshop work is good but the ad just doesn’t work for me. What do insects and scissors have in common? Insects and scissors have about as much in common as Richard Simmons and Billy Blanks!
I don’t know call me old fashioned but I think the only time you should use close-ups of insects for advertisement are for the following: Discovery Channel ads, bug spray or a creepy insect movie.
So in summary this ad is bad because insects are just damn creepy, theres no website on the ad and finally there are freegin insects selling scissors!
Art Directors: Daniel Rödel, Francika Tidlacka, Barbara Franke
Copywriter: Nicolai Herrmann
Illustrator: Philipp Obermayer
Photographer: Igor Siwanowicz
Published: December 2008
Truly,
Mr. Echo
Filed under: ADVERTISING, BRANDING, POP DESIGN, VIRAL MARKETING | Tags: adobe illustrator, ADVERTISING, an ideal world, anti-campaign, cable t.v., devil, devil time warner, Enzo Cesario, Flic Media, GRAPHIC DESIGN, Michael Migliozzi, negative ads, print design, Robb Hart, satan, television, time warner calbe, VIRAL MARKETING, virals
Wow, you want a smart advertising campaign to launch a new television station, nah… how about an ANTI-campaign? Advertising agency: Cesario Migliozzi, from Los Angeles nailed it for their client Time Warner Cable.
StopGoodTV.com is deceptively launching a new cable TV channel in NYC. To break through, they’ve devised an anti-campaign with the ultimate anti-spokesman (the devil). All creative efforts focus on the devil trying to stop people from tuning in. The pay off is the website, where you can interact with the devil, buy some of his merch and sign his petition to stop this new network. His myspace.com page has him “friends” with everyone from porn stars to Barack Obama and everyone in between.
I think this campaign is absolutely genius, after all it got my attention and I went straight to the website. I haven’t seen this tactic used in a long time, so long that I can’t remember. In any case you know what they say any publicity is good publicity even bad publicity. Its not everyday that you find a company purposefully putting out “bad” propaganda to pull a reverse psychology stunt .
Great work to the staff and crew listed below for creating such a cool… ANTI-cool campaign!
Creative Directors / Art Directors / Copywriters / Illustrators: Enzo Cesario, Michael Migliozzi
Production: Flic Media
Visual Effects/ Colorist/ Pos-Production: Robb Hart/ an ideal world
Filed under: COMMERCIALS, VIDEOS, VIRAL MARKETING | Tags: Alcohol, Russia, russian, Russian Guys, Viral, Viral Commercials, viral videos, virals, vodka, Vodka and Russia, Vodka Tossing
I could hardly believe it when I saw it but it looks like Vodka tossing is a new sport in Russia. I can’t fault the Russians after all we have “beer pong” here in the states! The new sport of Vodka tossing has a bit more skill and can possibly involve fire. When you start seeing Americans lighting ping pong balls on fire then we’ll really have something to talk about!
Truly,
Mr. Echo
Filed under: ADVERTISING, BRANDING, COMMERCIALS, VIDEOS | Tags: absolute radio, BBC, commercial, COMMERCIALS, funny commercial, midget, midget radio, radio absolute, united kingdom, VIDEOS
This little guy like his music and you better not talk smack or he’ll put the smack down!
Truly,
Mr.Echo
