Filed under: ADVERTISING | Tags: ADVERTISING, Alarm, Alarms, BBDO, Bed, Billboard, Casualty of Design, Dream, Lazy, Morning, Print, Seiko, Sleep, Wake up, Watches
Advertising Agency: BBDO of Bangkok, Thailand delivers a new print campaign for SEIKO, you know the wrist watch and alarm clock people. The ads are definitely eye catching and cool I’m just a little unclear about what the actual message is.
Don’t get me wrong I love the ads, I like the concept but its just a little unclear… (to me anyways) what it is exactly that they’re saying. Are they exploiting the fact that their alarm clocks are so loud its like this waking up? You’re sure to get out of bed with this alarm clock.
The one thing that is missing from the ad is a URL to a website. In todays advertising world I think its just a shame to not have your website on everything even if in super small type. Placing their website URL on this ad could have potentially brought in thousands of hits to their website and potentially thousands of dollars in sales.
Overall I really like the ad campaign its a very unique, an original idea that I’m sure other companies are bound to copy and imitate. Great work BBDO!
Truly, Mr. Echo
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It’s a scam ad. That’s why it doesn’t have a URL. ATL teams don’t usually think about that kinda stuff because online doesn’t concern them. But it’s interesting because it’s powered by the insight that alarm clocks are just frickin annoying to switch off. Well, I think they’re annoying. Haha.
Comment by Suffian Rahman August 6, 2008 @ 9:40 pm