I don’t know about you but I thought smoking cigarettes was dead. I live in the L.A. area call me health conscious or a palm tree hugger if you want but those TRUTH commercials scared the need for nicotine right out of my mind. With that said… fashion company SOPHOMORE based out of New York is taking a leap of faith with their latest ad campaign.
Not only does the companies ad campaign seem to have chosen all models under the age of 18 but in a few of the ad photos they’re smoking cigarettes.
I personally don’t care and actually kudos to them for taking a bit of risk with their campaign. From reading up on the company I’ve learned they are a relative new comer to the fashion industry, you’d think they would proceed with caution with regard to advertising… or not!
The photos for the campaign as a whole I totally dig, they deliver a definite throw back to the late 70’s early 80’s, when smoking was cool, tube socks where in and BMX bikes where a sign of BLING!
Take a look at the ad campaign photos.
Lacoste has always been an leader in innovation with regard to design. The company was started way back in 1933 by its founder, René Lacoste a famous Frenchmen who won the Davis Cup, French Open and U.S. Open tournaments.
René was a bit of a renaissance man himself always inventing little nick knacks but his most notable invention is the polo shirt. Although many years have past since the company was started the company Lacoste still has a large customer base and is continually changing its image and brand to keep up with the changing times.
This brings me back to focus on their latest advertisement campaign which asks you to imagine how the game of tennis would look in the year 2083! They’ve done an excellent job putting together a chic futuristic movie that transports you to the future arena of tennis… Lacoste style!
If you’d like to see the FULL GALLERY of images click the link below.
You can also view original Lacoste Website click the link below.
I’ve always been fascinated with the simplicity and elementary design of Google’s logo. It’s so basic it hurts! The thing is, is its perfect, who doesn’t know what the Google logo lQQks like? More importantly their attack on branding, their image and product has been flawless.
You know you’ve done a good job branding your product when your name becomes synonymous with the product or service you’re offering across the board. Think about it there are dozens of search engines out there about 4-6 major players, Yahoo!, Ask.com for example… have you ever told anyone to “Yahoo! it”?
No I don’t think so, it seems Google like a few other companies before it (Kleenex, Xerox) have put their marketplace on lock down, fo shizzle. So the next time you’re watching a movie and the actor on screen replies to a question… “I don’t know, Google it”, you can laugh to yourself knowing I probably noticed it too.
Only a few other companies have accomplished this that I can think of Kleenex and Xerox are the first that come to mind. Hey give me a “Kleenex” or hey Bob run down to Kinko’s and Xerox a few copies for me please.
Lets take a look at some of the logos Google has put forth over the past few years shall we.
Here we have the Google Summer ‘08 logo, looks hot!
This logo is from back in 2004 the Summer Olympics in Atlanta, GA.
Google’s Fathers Day logo from a few years back, I like this one.
If its not obvious enough, this is the Google St. Patricks Day logo.
There is an interesting history with regard to how the “Google Doodles” came to be. I’ll share an excerpt from Wikipedia.
Google Doodle
The first Google Doodle was a reference to the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. Hwang has been designing the Google Doodles ever since. [2]
Clicking on a Google Doodle links to a string of Google search results about the topic, which can drive a lot of traffic to unsuspecting sites.[3]
Google doodles have been produced for the birthdays of several noted artists and scientists, including Andy Warhol, Albert Einstein, Leonardo da Vinci, Louis Braille, Percival Lowell, Edvard Munch, Béla Bartók among others. Additionally, the featuring of Lowell’s logo design coincided with the launch of another Google product, Google Maps. Welsh novelist Roald Dahl has been featured, with the logo containing characters and items from some of his books, such as Matilda. The celebration of historical events is another common topic of Google Doodles including a Lego brick design in celebration of the interlocking Lego block’s 50th anniversary. The logo is also notorious among web users for April Fool’s Day tie-ins and jokes.
On February 14, 2007, Valentine’s Day, the Google doodle featured a chocolate-dipped strawberry that combined the second “g” and the “l” as its green stem,[4] giving the appearance that the “l” was missing: thereby displaying “Googe”. In response to several speculations the Official Google Blog,[5] responded: “When you look at the logo, you may worry that we forgot our name overnight, skipped a letter, or have decided that ‘Googe’ has a better ring to it. None of the above. I just know that those with true romance and poetry in their soul will see the subtlety immediately. And if you’re feeling grouchy today, may I suggest eating a strawberry.”
Google was criticized in 2007 for not featuring versions of the Google logo for American patriotic holidays such as Memorial Day and Veterans Day.[6] That year, Google featured a logo commemorating Veterans Day.[7]
Well lQQky here I’ve found another reason to post about… CHOCOLATE! Can you blame me, I mean come on, who doesn’t like chocolate? As it turns out this company just happens to do a real good job branding their confection, such a good job I had to do a lil write up.
Lets take a look at some of the designs they came up with to market the already saturated market of chocolate and confections. They’ve broken down the different chocolates in what they call ranges. I won’t list them all but lets look at some of the stand outs.
ROMANCE RANGE
EXCITING IN THE DARK
I don’t know maybe after mid-night and a few drinks bust this bad boy out and see what happens.
EAT ME
Well I think the title says it all.
ORAL PLEASURE
Hmm, I wonder what they mean here… it just taste good, I’m sure.
DARK SECRETS
We’ve all got them, now you can enjoy sharing them with all your closest friends, or friend.
HOLIDAY RANGE
CHRISTMAS SURVIVAL
It’s about time now instead of hitting the boos super hard because the in-laws are in town, now you can find and escape in this special blend of holiday chocolate.
HANUKKAH NOSH
Keeping it real for our Jewish peeps, a lil happy, happy, Hanukkah chocolate. Oh, and yes in case you’re wondering its kosher.
If you’d like to see the full range of chocolaty goodness click on over to the website and check them out.
Wow’za, ever since I was a young boy all I could think about was having my very own font. Yes that’s right while other boys where begging their mums and dads for the new 64-bit Nintendo I was searching the world for new crafts and technology so that I could create my own custom handwritten font.
Well I’m happy to say I’ve finally found the technology, (woo hoo). LOL, thanks to a company based out of the bay area FONT SHOP, they’ve created a nifty service called HandFont. The service is great basically you download some forms from their website, follow the instructions for submitting your handwriting, mail it in and 2 to 4 weeks later you’ve got your own custom OpenType font ready to be used.
To learn more about the process check out their website.
